I had a funny thought yesterday.
What if there are a lot less people actively using the internet than is generally assumed?
You are a geek right? Or married to a geek or at least hunkering down on the rim of the geeksphere. So most of the people you know are at least moderately techy, and what if that creates a distorted view?
You see someone in the street using an ipod...music had to be downloaded from the net, so he or she is a regular internet user, obvious innit.
However, what if the only web use that person partakes of is 'download music'? What if the only reason that person can download music is because someone in his or her circle of friends knows a geek who knows how to do it, and the knowledge was passed on painstakingly. Our theoretical ipod listener knows how to get a tune from itunes, and that's as far as they go.
How is this person going to watch your hand crafted video?
They go on youtube don't they? They know how to search don't they?
Ever wondered why idiotic videos get so many hits when perfectly good ones maybe don't? What if specimen B, lolcatz viewer, has never visited youtube in their life. What if the only net activity they can manage is opening their email, and oh look, their cousin's wife's boss's nephew's aunt in australia's son's boyfriend sent them the embedded video in a mail (and it was forwarded on..a few times)
What if there are actually very people who are capable of finding new content, in the same way that there are not that many people who can map read, or follow a knitting pattern, and still fewer who could make a map, or design a jumper.
Thought in process.....
What if there are a lot less people actively using the internet than is generally assumed?
You are a geek right? Or married to a geek or at least hunkering down on the rim of the geeksphere. So most of the people you know are at least moderately techy, and what if that creates a distorted view?
You see someone in the street using an ipod...music had to be downloaded from the net, so he or she is a regular internet user, obvious innit.
However, what if the only web use that person partakes of is 'download music'? What if the only reason that person can download music is because someone in his or her circle of friends knows a geek who knows how to do it, and the knowledge was passed on painstakingly. Our theoretical ipod listener knows how to get a tune from itunes, and that's as far as they go.
How is this person going to watch your hand crafted video?
They go on youtube don't they? They know how to search don't they?
Ever wondered why idiotic videos get so many hits when perfectly good ones maybe don't? What if specimen B, lolcatz viewer, has never visited youtube in their life. What if the only net activity they can manage is opening their email, and oh look, their cousin's wife's boss's nephew's aunt in australia's son's boyfriend sent them the embedded video in a mail (and it was forwarded on..a few times)
What if there are actually very people who are capable of finding new content, in the same way that there are not that many people who can map read, or follow a knitting pattern, and still fewer who could make a map, or design a jumper.
Thought in process.....